Thursday, December 29, 2016

Manipulating Metaphors, Selling Products That Tell Stories And Using Narratives To Become More Productive

Three Items:
"political advisers have long known that if you manipulate metaphors, you can influence policy: Is a rise in crime portrayed as “a wild beast rampaging through the city that must be stopped” or as “a spreading virus infecting the city that must be stopped”? In one study in which people read one or another version of these two news accounts, the “beast” group recommended “catch-and-cage” solutions (lock ’em up), but the “virus” group recommended “remove-unhealthy-conditions” solutions (deal with poverty and joblessness)."
See Want to Get People to ‘Yes’? Follow the Lessons of Robert Cialdini’s ‘Pre-Suasion’: Carol Tavris explains why the most important part of an argument can be preparing the audience to receive it.
"Prof. Christensen has been developing this theory of “jobs to be done” for the past 15 years, and it has produced a range of insights. American Girl, for example, doesn’t just sell dolls, he says; because the company’s dolls come with a story, it is also selling an experience that represents times and places in U.S. history."
See Clayton Christensen Has a New Theory:When is a milkshake more than a beverage? The Harvard Business School professor on what drives consumer choices by Alexandra Wolfe.
"more productive thinking emerges when people tell stories about what is going on around them, whether their assignments and obligations are large or small. Constant narration helps people figure out how to focus their attention where it is needed."

"My father was saying what science now confirms. To truly be productive, it’s best to create your own narrative."
See Habits of Highly Productive People By Amy Dockser Marcus. It is a review of the book Smarter Faster Better By Charles Duhigg.

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