Saturday, February 14, 2026

Counternarrating Entrepreneurship

By Ewald Kibler & Lauri Laine of Aalto University.

"Abstract

Schumpeter envisioned entrepreneurship research as a way to examine and understand how capitalism changes. This notwithstanding, contemporary entrepreneurship studies predominantly explore the emergence and growth of new business firms, thus adopting a view that assumes a positive macro-level role for entrepreneurship in society even as it neglects the destructivity which was key to Schumpeter's theory. To bring capitalism back into entrepreneurship, we suggest a narrative approach to entrepreneurial history. Specifically, we introduce counternarratives to discuss new ways of thinking about the micro-macro linkage in entrepreneurship and to open up fresh understandings of creative destruction within, and beyond, capitalism. We conclude the paper with practical suggestions for new entrepreneurial histories that develop alternative narratives."

Wednesday, February 4, 2026

The dialectic of 'creative-destruction': a fabric of entrepreneurial heroes, the case of an emblematic novel: The Ladies' Paradise

Sylvain Bureau and Rym Ibrahim. From International Journal of Entrepreneurial Venturing.

The Schumpeterian 'creative destruction' is a well-known concept, yet there is a tendency to emphasise either its bright side - entrepreneurs as great contributors to economic development - or its dark side - entrepreneurs' activities contributing to various damages. In this paper, we aim to move beyond this dichotomy to fully grasp the dialectic. To do so, we pose the following question: How does the 'creative destruction' dialectic support the fabric of heroic entrepreneurs? To answer this question, we analyse a 19th-century narrative of an entrepreneurial journey as depicted in the famous novel The Ladies' Paradise by the naturalist writer Émile Zola. Based on our analysis, we detail how four themes of narrative dialectic - economic, socio-political, cognitive, and artifactual - support the fabric of an entrepreneurial hero in the novel. This new framework helps to reconceptualise 'creative destruction' and offers new perspectives for discussing the heroisation of entrepreneurs, bringing new possibilities for teaching entrepreneurship through fiction."

Sunday, December 21, 2025

Companies Are Desperately Seeking ‘Storytellers’

Brands trying to wrest greater control of their narratives are asking for ‘storytelling’ skill sets—without a campfire in sight

By Katie Deighton of The WSJ. Excerpts:

"Corporate America’s latest hot job is also one of the oldest in history: storyteller.

Some companies want a media relations manager by a slightly flashier name. Others need people to produce blogs, podcasts, case studies and more types of branded content to attract customers, investors and potential recruits. All seem to use the word differently than in its usual application to novelists, playwrights and raconteurs.

“As storytellers,” a Google job ad said last month, “we play an integral role in driving customer acquisition and long-term growth.”

The listing sought a customer storytelling manager to join the company’s Google Cloud storytelling team. One article the unit published this year was titled, “Lowe’s innovation: How Vertex AI helps create interactive shopping experiences.”

Microsoft’s security organization meanwhile is recruiting a senior director overseeing narrative and storytelling, described as part cybersecurity technologist, part communicator and part marketer. Compliance technology firm Vanta this month began hiring for a head of storytelling, offering a salary of up to $274,000."

"USAA . . . has begun to employ storytellers who write blogs, reports, scripts and other material to connect with members"

"calling salaried communications professionals “storytellers” and the practice of storytelling appears to only have picked up in popularity."

"The percentage of LinkedIn job postings in the U.S. that include the term “storyteller” doubled in the year ended Nov. 26, to include some 50,000 listings under marketing and more than 20,000 job listings under media and communications"

"Executives meanwhile said “storyteller” or “storytelling” on earnings calls and investor days 469 times this year through Dec. 11, compared with 359 times in all of 2024 and 147 times in 2015"

"The percentage of LinkedIn job postings in the U.S. that include the term ‘storyteller’ doubled in the year ended Nov. 26" 

Sunday, May 25, 2025

Washington State University Economics Professor: People need a narrative

See To Gen Z, Everything Is a Recession Indicator: Investors have long turned to offbeat economic gauges like underwear sales and the length of hemlines. Now, the TikTok generation is taking it to the next level by Hannah Erin Lang of The WSJ. Excerpt:

"“People need a narrative. They need something they can understand,” said Christopher Clarke, an economist at Washington State University who posts regularly on TikTok and other social-media platforms. And if you’re an average person trying to understand the economy, he said, “you’re not going to use the yield curve.”"

From another post:

Terry Eagleton shares Campbell's idea of the sociological function of myths, which can be seen as "naturalizing and universalizing a particular social structure, rendering any alternative to it unthinkable." (Eagleton, 188)  He does see myth and ideology working together because the rational side of any movement, ideology is not enough to stimulate political action on the part of the members of some group.

"Men and women engaged in such conflicts do not live by theory alone; socialists have not given their lives over the generations for the tenet that the ratio of fixed to variable capital gives rise to a tendential fall-off in the rate of profit.  It is not in defence of the doctrine of base and superstructure that men and women are prepared to embrace hardship and persecution in the course of political struggle.  Oppressed groups tell themselves epic narratives of their history, elaborate their solidarity in song and ritual, fashion collective symbols of their common endeavour.  Is all this to be scornfully dismissed as so much mental befuddlement?" (Eagleton, 191-2)

His answer is no.  It is all designed to "foster solidarity and self-affirmation." (Eagleton, 192)  

(Eagleton, Terry. 1991. Ideology. Vreso: London.)

Sunday, March 9, 2025

‘The Narrative Brain’ Review: The Sense in a Story

Narratives bring order to the world and entice us with emotional rewards. They also help people bond and recover after times of crisis. 

By Matthew Hutson. Mr. Hutson is the author of The 7 Laws of Magical Thinking: How Irrational Beliefs Keep Us Happy, Healthy, and Sane.

He reviewed the book The Narrative Brain: The Stories Our Neurons Tell by Fritz Alwin Breithaupt.

Excerpts:

"If humans were fish, our water would be narratives. We never experience reality unmediated. Light and sound filter through our senses and we impose meaning and order, building our familiar perceptual world of trees, people and buildings. At a higher level, we string events together into stories, ranging from brief encounters to autobiographical arcs to historical epochs and beyond. We use narratives to understand the causal influences in our lives; these unseen forces, manufactured by our minds, become what we know of reality."

"The first question is what defines a narrative. An important aspect is the segmentation of time. Every story has a beginning and end. Exactly how the human brain segments time is murky, and different people do it differently."

"in a narrative, a protagonist typically turns from active to passive or vice versa, as when a worker in a dead-end job decides to rebel. Mr. Breithaupt ignores Kurt Vonnegut’s delineation of other story shapes, like “man in hole,” where a character’s prospects turn from good to bad to good. Elsewhere, the author defines narratives as “strings of events,” and events as things that “bring about important, lasting, and irreversible changes that were not clearly recognizable in advance.”" 

"narratives . . . bring order to the world and entice us with emotional rewards—amusement, astonishment, satisfaction, triumph. These are proximal benefits. One can also give ultimate or evolutionary accounts. “Narrative thinking offers numerous survival benefits,” Mr. Breithaupt writes, “expressed in better remembering, planning, reacting, and orienting, and potentially in overcoming depression and trauma.”"

"Narratives help people bond, coordinate and communicate. During and after times of crisis, we use narratives to repackage our experience of events, enabling us to recover and prepare for future hardship."

"the retold stories (in an experimental game of “telephone”) were often simplified, shrinking with each iteration. Sometimes details or major plot points changed. But what remained true were the core emotions"

"Mr. Breithaupt argues that “the mobility of consciousness”—the ability to take another’s perspective—would not have emerged without the rituals of performance."

Monday, February 24, 2025

Kirzner’s Entrepreneur and the Hero’s Journey

By Amir Iraji. This appeared at the blog The Daily Economy which is run by The American Institute for Economic Research. Excerpt:

"Some economists have likened entrepreneurs to heroes, praising their role in disrupting industries and driving progress. Joseph Schumpeter, for instance, famously described them as agents of “creative destruction.” This description evokes the image of warriors boldly slaying the dragon of entrenched systems — tearing down outdated structures to pave the way for revolutionary innovation.

Yet Israel Kirzner, a leading economist in the Austrian tradition and a student of Ludwig von Mises, rejected this dramatic portrayal. Instead, he argued that entrepreneurship is about simply noticing opportunities that others overlook. At first glance, this view might seem to downplay the heroism of entrepreneurs. But does it really?

Exploring Kirzner’s ideas through the lens of the Hero’s Journey — a narrative framework developed by Carl Jung and later expanded by Joseph Campbell — reveals that even Kirzner’s entrepreneur is a hero, though in a subtler and less dramatic way. 

In this framework, true heroism emerges in uncovering the potential of the unknown and bringing it into the light of consciousness."

"Every breakthrough, whether major or minor, every improvement in living standards, whether transformational or incremental, and every leap forward in human history has been an elixir brought back by entrepreneurs. Their heroic quests remind us that the unknown holds boundless potential waiting to be realized."

Related posts:

Who Says Entrepreneurs Are Heroes?

Does It Matter If We Call Entrepreneurs Heroes?