By David Hagmann, Julia A. Minson & Catherine H. Tinsley.
Lack of trust is a key barrier to
collaboration in organizations and is exacerbated in contexts when
employees subscribe to different ideological beliefs. Across five
preregistered experiments, we find that people judge ideological
opponents as more trustworthy when opposing opinions are expressed
through a self-revealing personal narrative than through either data or
stories about third parties—even when the content of the messages is
carefully controlled to be consistent. Trust does not suffer when
explanations grounded in self-revealing personal narratives are
augmented with data, suggesting that our results are not driven by
quantitative aversion. Perceptions of trustworthiness are mediated by
the speaker’s apparent vulnerability and are greater when the
self-revelation is of a more sensitive nature. Consequently, people are
more willing to collaborate with ideological opponents who support their
views by embedding data in a self-revealing personal narrative, rather
than relying on data-only explanations. We discuss the implications of
these results for future research on trust as well as for organizational
practice."
Maybe personal narratives are emotional and emotions are costly to fake. So the message is more believable. This reminds me of one of my papers, The Intersection of Economic Signals and Mythic Symbols.
"Abstract
Mythic symbols and economic signals represent more than what they are. Symbols represent universal ideas and
themes and evoke feelings and emotions while economic signals are simple, efficient signs that stand for a more
complex set of costly to learn characteristics and information. Symbols deal with the irrational and economic signals
deal with the rational. Many of the signals cited in the economic literature work well because they have a symbolic
element that speaks to people's emotions. By evoking emotions, a signal makes the receiver feel more confident
about the truthfulness of the information it represents. The intersection of symbols and signals illustrates the
relationship between the rational world of facts and irrational world of emotions and values, a relationship which
needs to be explored as part of the development of the ideal type of homosocioeconomicus, the selfish yet value and
community driven person."